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Privacy Policy

Privacy policy

1. Introduction

1.1    We are committed to safeguarding the privacy of peakmybody.com users and visitors.

1.2    This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.

1.3    We use cookies on our website. We use cookies to provide and improve our services. By using our site, you consent to Cookies.

1.4    Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can specify whether you would like to receive direct marketing communications and limit the publication of your information. You can access the privacy controls via peakmybody.com/privacycontrols/.

1.5    In this policy, “we”, “us” and “our” refer to PEAKMYBODY LTD. For more information about us, see Section 12.

2. How we use your personal data

2.1    In this Section 2 we have set out:

(a)    the general categories of personal data that we may process;

(b)    In the case of personal data that we did not obtain directly from you, the source and specific categories of that data;

(c)    the purposes for which we may process personal data; and

(d)    the legal bases of the processing.

2.2    We may process data about your use of our website and services (“usage data“). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Facebook API, Facebook Pixel & Google Analytics. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

2.3    We may process your website user account data (“account data“).The account data may include your name, email address and mobile phone number. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

2.4    We may process information that you post for publication on our website or through our services (“publication data“). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

2.5    We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data“). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

2.6    We may process information relating to transactions, including purchases of goods and/or services, that you enter into with us and/or through our website (“transaction data“).The transaction data may include your contact details, your card details and the transaction details. The source of the transaction data is you and/or our payment services provider. The transaction data may be processed for the purpose of supplying the purchased goods and/or services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract; providing that, if you are not the person contracting with us, the legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

2.7    We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data“). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is our legitimate interests, namely communications with our website visitors and service users.

2.8    We may process Your name, email address, gender, age, exercise goals, previous injuries. This data may include list specific items of data. The source of this data is contact forms, Questionnaires, Trainzerize iPhone & Android Application Branded as peakmyrun, Facebook API, Facebook Pixel, Google Analytics, Thrivecart Affiliate Tracking & PNOE cloud software for our Resting Metabolic Rate & Fitness Testing. This data may be processed for Communications, Marketing, Targeted Advertisements, Advert Optimization. The legal basis for this processing is consent.

2.9    We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

2.10  We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely

2.11   We may process information using the TikTok pixel, which is an analytics tool provided by TikTok Inc. The TikTok pixel allows us to measure the effectiveness of our advertising campaigns on TikTok, optimize our ads, and target relevant content to users who have interacted with our website or advertisements on TikTok. The TikTok pixel collects certain information, such as your device information, IP address, and website activity, which may be processed by TikTok Inc. in accordance with their privacy policy.

2.12  In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

2.13  Please do not supply any other person’s personal data to us, unless we prompt you to do so.

2.14 SMS Marketing

2.14.1 We may process your phone number for the purpose of sending you SMS marketing messages related to our products, services, promotions, and updates. The legal basis for this processing is your explicit consent, which you can provide through our website or other communication channels.

2.14.2 You have the right to opt-out of receiving SMS marketing messages at any time. To do so, please follow the instructions provided in the SMS messages or contact us using the details in Section 10.

2.14.3 We may use third-party SMS marketing services to facilitate the delivery of messages. Any such service will adhere to industry-standard security measures to protect your personal information.

3. Providing your personal data to others

3.1    We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

3.2    Your personal data held in our website database will be stored on the servers of our hosting services providers identified at Microsoft 365 Office Applications, hostinger.co.uk, converdy.com, aweber.com and thrivecart.com, stripe.com for financial transactions. Following Resting Metabolic Rate Testing & Fitness Testing, Your Results/Data will be stored on platform.mypnoe.com & Microsoft One Drive for Reports.

3.3    In addition to the specific disclosures of personal data set out in this Section 3, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.[ We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.]

3.4    We may email you if your details are entered on one of our checkout pages. We utilise abandoned cart emails where we believe there is a legitimate interest to make a purchase.

4. Retaining and deleting personal data

4.1    This Section 5 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

4.2    Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

4.3    We will retain your personal data as follows:

(a)    usage data will be retained for a minimum period of 3 months following the date of collection, and for a maximum period of 36 months following that date;

(b)    account data will be retained for a minimum period of 24 months following the date of closure of the relevant account, and for a maximum period of 120 months following that date];

(c)    publication data will be retained for a minimum period of 24 months following the date when the relevant publication ceases to be published on our website or through our services, and for a maximum period of 60 months following that date];

(d)    enquiry data will be retained for a minimum period of 24 months following the date of the enquiry, and for a maximum period of 48 months

(e)    transaction data will be retained for a minimum period of 60 months following the date of the transaction, and for a maximum period of 120 months following that date;

(f)    notification data will be retained for a minimum period of 12 months following the date that we are instructed to cease sending the notifications, and for a maximum period of 36 months following that date providing that we will retain notification data insofar as necessary to fulfil any request you make to actively suppress notifications; and

4.4    Notwithstanding the other provisions of this Section 4, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

5. Your rights

5.1    In this Section 6, we have listed the rights that you have under data protection law.

5.2    Your principal rights under data protection law are:

(a)    the right to access – you can ask for copies of your personal data;

(b)    the right to rectification – you can ask us to rectify inaccurate personal data and to complete incomplete personal data;

(c)    the right to erasure – you can ask us to erase your personal data;

(d)    the right to restrict processing – you can ask use to restrict the processing of your personal data;

(e)    the right to object to processing – you can object to the processing of your personal data;

(f)    the right to data portability – you can ask that we transfer your personal data to another organisation or to you;

(g)    the right to complain to a supervisory authority – you can complain about our processing of your personal data; and

(h)    the right to withdraw consent – to the extent that the legal basis of our processing of your personal data is consent, you can withdraw that consent.

5.3    These rights are subject to certain limitations and exceptions. You can learn more about the rights of data subjects by visiting https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.

5.4    You may exercise any of your rights in relation to your personal data [by written notice to us, using the contact details set out below].

6. About cookies

6.1    A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

6.2    Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

6.3    Cookies do not typically contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

7. Cookies used by our service providers

7.1    Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

7.2    We use Google Analytics. Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website. You can find out more about Google’s use of information by visiting https://www.google.com/policies/privacy/partners/ and you can review Google’s privacy policy at https://policies.google.com/privacy. The relevant cookies are: gtag.js, analytics.js, and ga.js

7.3    We use Facebook API & Facebook Pixel to Collect Data and Track Conversions from Facebooks ads, as well as build targeted audience for future advertising and possible remarketing to users who have interacted with our website as a result of an advertisements. You can view the privacy policy of this service provider at https://www.facebook.com/policies/cookies/ and https://www.facebook.com/about/privacy/update. The relevant cookies are:

7.4 We use Thrivecart to track affiliate sales & commission for affiliates who promote our services.

7.5 We use PIPELINE Pro for our instant chat & all Meta/Facebook/ Instagram messages are shared to Pipeline Pro.

7.6 We use TikTok Pixel to collect data and track conversions from TikTok ads, as well as build a targeted audience for future advertising and possible remarketing to users who have interacted with our website as a result of an advertisement. You can view the privacy policy of this service provider at [insert TikTok Pixel privacy policy link]. The relevant cookies are:

8. Managing cookies

8.1    Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

(a)    https://support.google.com/chrome/answer/95647 (Chrome);

(b)    https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

(c)    https://help.opera.com/en/latest/security-and-privacy/ (Opera);

(d)    https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

(e)    https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac (Safari); and

(f)    https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

8.2    Blocking all cookies will have a negative impact upon the usability of many websites.

8.3    If you block cookies, you will not be able to use all the features on our website.

9. Amendments

9.1    We may update this policy from time to time by publishing a new version on our website.

9.2    You should check this page occasionally to ensure you are happy with any changes to this policy.

9.3    We may notify you of changes significant changes to this policy by email.

10. Our details

10.1  This website is owned and operated by PEAKMYBODY LTD.

10.2  Our principal place of business is at PEAKMYBODY FITNESS SUITE, 22-26 Nottingham Road, Stapleford, Nottingham, NG9 8AA

10.3  You can contact us:

(a)    by post, to PEAKMYBODY FITNESS SUITE, 22-26 Nottingham Road, Stapleford, Nottingham, NG9 8AA;

(b)    by using our website contact form;

(c)    by email, using mike@peakmybody.com

11. Data protection officer

11.1  Our data protection officer’s contact details are: mike@peakmybody.com